Working with Causes
Clients - Kampground of America Foundation, Citizen Farmers Academy
Overview
Our Role
Success
Working for causes has long been a staple of Relato’s work, tying directly to our mantra “Tell Stories that Matter”. These two project illustrate our teams ability to bring those stories to life using the tool most directly relevant to the programs needs. “Between Two Worlds” is a commercial/narrative piece that introduced a program that was in its pilot phase and “Citizen Farmers Academy” is a short form promotional documentary that captures an active program that is seeking to grow with a celebrity spokesperson Rachael McAdams.
Relato utilized a "Story First" approach in our work with cause partners, collaborating on planning and content strategy while determining audience, feeling, knowledge, and action. This approach was instrumental in projects such as the Kampgrounds of America Foundation video, where we managed the entire production process, from script development to on-location filming. The resulting video effectively communicated the potential of a project that was still in its early stages.
For Citizen Farmers Academy, we provided strategic guidance based on their program goals. Using existing and new footage, we crafted a promotional video that showcased the program's potential and current results, providing context for donors.
The team at Relato was an incredible partner for us on this film. The program hadn’t launched yet and we needed a video that would give internal and external stakeholders a vision for what it could be. Relato delivered! They were with us every step of the way, from the scripting to the post production, a true partner